Ma Cerise Lingerie

This project involved developing the full branding and visual identity for Ma Cerise Lingerie, a Brazilian lingerie brand focused on elegance, softness, and sensuality. The goal was to create a visual language that felt both intimate and elevated—balancing delicacy with a confident, modern edge. I designed a cohesive brand system that included:

• Logo design that blends femininity and strength with subtle, elegant typography

• Color palette inspired by warm, romantic tones with a modern twist

• Branded collateral including round stickers, thank you cards, clothing tags, and packaging elements—all designed to enhance the unboxing experience and reflect the brand’s personality